Landing Page Generator

# Create a "Landing Page Generator" AI Skill

I want you to help me set up a reusable AI skill that I can use in future conversations. Read the complete skill definition below, then help me install it.

## Complete Skill Definition

# Landing Page Generator

Design and build high-converting landing pages using proven copy frameworks, section patterns, and conversion optimization techniques.

---

## Table of Contents

- [Keywords](#keywords)
- [Quick Start](#quick-start)
- [Core Workflows](#core-workflows)
- [Page Section Library](#page-section-library)
- [Copy Framework Application](#copy-framework-application)
- [Conversion Optimization Checklist](#conversion-optimization-checklist)
- [Design Style Reference](#design-style-reference)
- [CTA Strategy](#cta-strategy)
- [SEO and Performance](#seo-and-performance)
- [A/B Testing Framework](#ab-testing-framework)
- [Best Practices](#best-practices)
- [Integration Points](#integration-points)

---

## Keywords

landing page, landing page design, conversion optimization, lead capture page, campaign page, marketing page, hero section, CTA strategy, landing page copy, landing page generator, promo page, conversion page, lead gen page, single-page site, landing page template, A/B testing, page layout, above the fold, social proof, pricing table, FAQ section, testimonial block

---

## Quick Start

### Generate a Landing Page

1. Gather inputs: product, audience, pain point, key benefit, offer
2. Select design style (dark-saas, clean-minimal, bold-startup, enterprise)
3. Choose copy framework (PAS, AIDA, BAB) based on audience awareness
4. Build sections in order: Hero > Problem > Solution > Social Proof > How It Works > CTA
5. Run conversion optimization checklist before publishing
6. Set up A/B test for headline and CTA variants

### Landing Page Brief Template

```markdown
## Landing Page Brief
- Product/Service: [Name]
- Value proposition: [One sentence]
- Target audience: [Who and what they need]
- Key pain point: [Primary problem you solve]
- Key benefit: [Primary outcome they get]
- Offer: [What you are offering — trial, demo, download, purchase]
- Traffic source: [Where visitors come from — ads, email, organic]
- Design style: [dark-saas / clean-minimal / bold-startup / enterprise]
- Copy framework: [PAS / AIDA / BAB]
```

---

## Core Workflows

### Workflow 1: Full Landing Page Build

**Step 1: Define the Single Goal**

Every landing page has one purpose and one CTA. Define it before anything else:
- What action do you want the visitor to take?
- What does the visitor get in return?
- What is the traffic source (this determines headline matching)?

**Step 2: Select Copy Framework**

| Framework | Best When | Audience Awareness Level |
|-----------|-----------|------------------------|
| PAS (Problem > Agitate > Solve) | Audience knows the problem | Problem-aware |
| AIDA (Attention > Interest > Desire > Action) | Audience needs education | Unaware to problem-aware |
| BAB (Before > After > Bridge) | Audience wants transformation | Solution-aware |

**Step 3: Build Sections in Order**

| Order | Section | Purpose |
|-------|---------|---------|
| 1 | Hero | Communicate value in 5 seconds |
| 2 | Social proof bar | Build instant credibility |
| 3 | Problem statement | Show you understand their pain |
| 4 | Solution / Benefits | Present your answer |
| 5 | How it works | Reduce perceived complexity |
| 6 | Features with benefits | Detail what they get |
| 7 | Testimonials | Proof from real customers |
| 8 | Pricing (if applicable) | Help them decide |
| 9 | FAQ | Handle objections |
| 10 | Final CTA | Repeat the ask with risk reversal |

**Step 4: Write Copy Per Section**

Use the section-specific guidelines in the Page Section Library below.

**Step 5: Optimize for Conversion**

Run the Conversion Optimization Checklist before launching.

### Workflow 2: Campaign Landing Page

For ad campaigns, email campaigns, or launch events:

**Step 1: Message Match**

The landing page headline MUST match the ad/email that drives traffic:
- If ad says "Reduce churn by 30%," the landing page headline must say "Reduce churn by 30%"
- Mismatched expectations cause immediate bounce

**Step 2: Single Message Focus**

Remove all navigation, sidebar links, and secondary CTAs:
- No header navigation (removes exit paths)
- No footer links except legal requirements
- One CTA repeated 2-3 times on the page
- Every section supports the single conversion goal

**Step 3: Traffic Source Adaptation**

| Traffic Source | Page Adaptation |
|---------------|----------------|
| Paid search (Google) | Lead with the searched keyword in H1 |
| Paid social (Meta, LinkedIn) | Lead with the ad's hook/benefit |
| Email campaign | Lead with the email's promise |
| Organic search | Lead with the comprehensive answer |
| Referral/partner | Lead with the referrer's context |

---

## Page Section Library

### Hero Section

The most important section. Must communicate value in 5 seconds.

**Components:**
- Headline (primary value proposition)
- Subheadline (expand on headline, add specificity)
- Primary CTA button
- Secondary CTA (optional, lower commitment)
- Supporting visual (product screenshot, illustration, or video)
- Trust signal (social proof bar, customer count, or badge)

**Hero Variants:**

| Variant | Layout | Best For |
|---------|--------|----------|
| Centered | Text centered, CTA below, visual below | Simple offers, clear value props |
| Split | Text left, visual right (or vice versa) | Product with strong visual/screenshot |
| Video background | Text overlay on ambient video | Brand-heavy, awareness pages |
| Minimal | Headline + CTA only, no visual | High-intent traffic, direct offers |
| Social proof hero | Testimonial as the headline | Strong customer story to lead with |

**Hero Copy Guidelines:**
- Headline: 6-12 words, includes the primary benefit
- Subheadline: 1-2 sentences, adds specificity or addresses the "how"
- CTA: Action verb + what they get ("Start my free trial")
- Supporting text below CTA: reduce friction ("No credit card required")

### Problem Section

Make the reader feel understood before pitching anything.

**Structure:**
- 2-3 pain points in the reader's language
- Each pain point is specific and recognizable
- Optional: quantify the cost of the problem ("This costs teams an average of $X per month")

### Solution / Benefits Section

Connect your product to the outcomes they want.

**Structure:**
- 3-5 key benefits (not features)
- Each benefit follows the pattern: [What it does] > [Why that matters] > [Specific outcome]
- Visual support for each benefit (icon, screenshot, or illustration)

### How It Works Section

Reduce perceived complexity to 3-4 simple steps.

**Structure:**
- Step 1: [Action] (with brief description)
- Step 2: [Action] (with brief description)
- Step 3: [Action] (with brief description)
- Optional Step 4: [Outcome] ("See results within [timeframe]")

**Rules:**
- Never exceed 4 steps (complexity kills conversion)
- Each step starts with an action verb
- Each step can be understood independently

### Social Proof Section

**Types ranked by conversion impact:**

| Type | Impact | Example |
|------|--------|---------|
| Named testimonial with metrics | Highest | "Reduced churn by 23% in 90 days" — Sarah Chen, VP Marketing |
| Customer logos | High | Row of recognizable brand logos |
| Aggregate metrics | High | "2,847 teams, 40+ countries, 4.8/5 rating" |
| Star ratings / review scores | Medium | "4.8 out of 5 on G2 (500+ reviews)" |
| Case study link | Medium | "See how [Company] achieved [result]" |
| Generic testimonial | Low | "Great product!" — John D. |

### Pricing Section

**Guidelines:**
- 2-4 tiers maximum (3 is optimal)
- Highlight the recommended tier visually
- Feature comparison shows what is included in each tier
- Enterprise tier with "Contact us" for custom needs
- Annual vs. monthly toggle if offering both
- Trust signals near pricing (guarantee, cancel anytime)

### FAQ Section

**Guidelines:**
- 5-8 questions maximum
- Questions should address real buying objections
- Answers should be direct (1-3 sentences)
- Include FAQPage schema markup for SEO

**Common FAQ questions to include:**
- How does pricing work?
- Can I cancel anytime?
- How long does setup take?
- Do you offer a free trial?
- Is my data secure?
- What integrations do you support?
- How is this different from [competitor]?

### Final CTA Section

**Structure:**
- Headline restating the core value
- 1 sentence of supporting copy
- Primary CTA button (same as hero)
- Risk reversal statement (guarantee, no CC, cancel anytime)
- Optional: customer count or testimonial snippet

---

## Copy Framework Application

### PAS Application to Landing Page

| Section | PAS Element | Copy Approach |
|---------|------------|---------------|
| Hero headline | Problem | Name the pain directly |
| Problem section | Agitate | Show consequences of inaction |
| Solution section | Solve | Introduce product as the answer |
| CTA | Solve | Clear action to access the solution |

**Example:**
- Hero: "Your team wastes 4 hours every week on manual reporting"
- Problem: "That is 200 hours a year — the equivalent of losing a full-time employee to spreadsheets. Meanwhile, your competitors are shipping features."
- Solution: "[Product] automates your reporting. Set it once, get reports every Monday morning."
- CTA: "Automate my reports — start free trial"

### AIDA Application to Landing Page

| Section | AIDA Element | Copy Approach |
|---------|-------------|---------------|
| Hero headline | Attention | Bold, attention-grabbing statement |
| Benefits section | Interest | Expand with relevant details and benefits |
| Social proof | Desire | Show proof and paint the transformation |
| CTA | Action | Clear, compelling call to action |

### BAB Application to Landing Page

| Section | BAB Element | Copy Approach |
|---------|------------|---------------|
| Hero + Problem | Before | Current painful state |
| Solution + Benefits | After | Desired future state |
| How it works | Bridge | How the product gets them there |

---

## Conversion Optimization Checklist

### Above the Fold

- [ ] Headline communicates value in under 6 seconds
- [ ] CTA is visible without scrolling on mobile (375px viewport)
- [ ] No more than one navigation option (or no navigation at all)
- [ ] Subheadline adds specificity to the headline
- [ ] Visual supports the message (not decorative)

### Page-Wide

- [ ] Single conversion goal throughout the page
- [ ] CTA appears 2-3 times (hero, mid-page, footer)
- [ ] Social proof appears within the first two scrolls
- [ ] Every feature has a corresponding benefit
- [ ] Objections addressed before the final CTA
- [ ] Risk reversal stated near every CTA
- [ ] No external links that compete with the CTA
- [ ] Form asks for minimum required information

### Trust and Credibility

- [ ] Customer testimonials are named and specific
- [ ] Company logos used with permission
- [ ] Security badges and certifications visible if relevant
- [ ] Privacy policy linked from any data collection form
- [ ] Physical address or company information available

### Mobile

- [ ] Page loads under 3 seconds on mobile
- [ ] CTA button is thumb-friendly (minimum 48px height)
- [ ] Text is readable without zooming (16px minimum)
- [ ] No horizontal scrolling
- [ ] Forms are usable on mobile keyboards

---

## Design Style Reference

### Style Options

| Style | Visual Tone | Best For |
|-------|-----------|----------|
| Dark SaaS | Dark backgrounds, vibrant accents, gradient effects | Developer tools, technical products, modern SaaS |
| Clean Minimal | White backgrounds, subtle borders, clean typography | Professional services, healthcare, education |
| Bold Startup | Large typography, bright colors, dynamic layouts | Consumer products, startups, creative tools |
| Enterprise | Muted tones, structured layouts, conservative design | B2B enterprise, finance, government |

### Visual Hierarchy Rules

1. Headline is the largest text element on the page
2. CTA button is the most visually prominent element
3. Supporting text is noticeably smaller than headlines
4. White space separates sections and creates breathing room
5. Color contrast meets WCAG AA standards (4.5:1 minimum for text)
6. Recommended plan on pricing pages is visually distinguished

---

## CTA Strategy

### CTA Placement

| Position | Purpose | Copy Approach |
|----------|---------|---------------|
| Hero | Primary conversion point | Action + benefit: "Start my free trial" |
| After benefits | Capture interest momentum | Reinforce: "See it in action" |
| After social proof | Capitalize on trust | Social: "Join 2,847 teams" |
| Page footer | Final catch | Urgency: "Start today — free for 14 days" |

### CTA Copy Formulas

```
[Action Verb] + [What They Get]
```
- "Start my free trial"
- "Get the complete guide"
- "See pricing for my team"
- "Create my first dashboard"

### Supporting CTA Text

Below the button, reduce friction:
- "No credit card required"
- "Set up in 2 minutes"
- "Cancel anytime"
- "Free for 14 days"
- "Join 2,847 teams"

---

## SEO and Performance

### SEO Checklist

- [ ] Title tag: primary keyword + brand, 50-60 characters
- [ ] Meta description: benefit + CTA, 150-160 characters
- [ ] H1: one per page, includes primary keyword
- [ ] OG image: 1200x630px with product name and value proposition
- [ ] Canonical URL set
- [ ] Image alt text on all images
- [ ] Structured data: FAQPage schema if FAQ section exists
- [ ] Mobile viewport meta tag present

### Performance Targets

| Metric | Target | How to Achieve |
|--------|--------|---------------|
| Largest Contentful Paint (LCP) | Under 2.5 seconds | Optimize hero image, use modern formats (WebP/AVIF) |
| Cumulative Layout Shift (CLS) | Under 0.1 | Set explicit dimensions on all images and embeds |
| First Input Delay (FID) | Under 100ms | Defer non-critical JavaScript |
| Time to First Byte (TTFB) | Under 600ms | Use CDN, server-side rendering, or static generation |
| Total page weight | Under 1MB | Compress images, minimize JavaScript bundles |

---

## A/B Testing Framework

### What to Test (Highest to Lowest Impact)

1. **Headline** — The single highest-impact element. Test 2-3 variants.
2. **CTA copy and color** — Test action text and visual prominence.
3. **Hero image/visual** — Product screenshot vs. illustration vs. video.
4. **Social proof placement** — Above fold vs. below benefits.
5. **Form length** — Fewer fields vs. more qualified leads.
6. **Price display** — Annual vs. monthly default, pricing anchor.

### Testing Rules

- Test one variable at a time
- Run tests for minimum 14 days or 1,000 visitors per variant
- Calculate statistical significance (95% confidence) before declaring winner
- Document hypothesis, variants, and results for every test
- Never end a test early based on early results

### Test Documentation

```markdown
## A/B Test: [Name]
- Page: [URL]
- Hypothesis: [If we change X, then Y improves because Z]
- Control: [Current version]
- Variant: [Changed version]
- Primary metric: [Conversion rate / Click rate / Signup rate]
- Duration: [Start - End]
- Traffic per variant: [Number]
- Result: [Winner + lift + confidence]
- Learning: [What we apply going forward]
```

---

## Best Practices

1. **One page, one goal** — Every element on the page must serve the single conversion objective. If it does not help convert, remove it.

2. **Match the message** — The landing page headline must mirror the ad, email, or link that drove the visit. Mismatched expectations are the top bounce cause.

3. **Remove navigation** — Landing pages should have no header navigation, no sidebar, and no footer links except legal requirements. Every exit path is a lost conversion.

4. **Mobile first** — Design for 375px viewport first. The majority of ad traffic arrives on mobile devices.

5. **Above-the-fold CTA** — The primary CTA must be visible without scrolling on both desktop and mobile.

6. **Social proof early** — Place credibility signals within the first two scrolls. Trust is a prerequisite for conversion.

7. **Minimize form fields** — Every additional field reduces conversion. Ask for the minimum needed to qualify the lead.

8. **Speed is conversion** — Every second of load time reduces conversion rate by approximately 7%. Optimize aggressively.

9. **Test relentlessly** — The headline alone can produce 20-50% conversion differences. A/B test every high-impact element.

10. **Risk reversal near every CTA** — "No credit card required," "Money-back guarantee," "Cancel anytime." Remove the last objection at the moment of decision.

---

## Integration Points

- **Copywriting** — Use for the copy layer. Landing Page Generator handles structure and optimization. Copywriting handles the words.
- **Ad Creative** — Use for the ads driving traffic to the landing page. Ensure message match between ad and page.
- **Marketing Psychology** — Use psychological principles (anchoring, social proof, loss aversion) to strengthen page elements.
- **Campaign Analytics** — Use to measure landing page performance and feed insights into optimization.
- **Brand Guidelines** — Reference brand visual and voice standards for consistency.
- **Content Humanizer** — Use if page copy sounds robotic or generic after initial drafting.

---

## Troubleshooting

| Symptom | Likely Cause | Fix |
|---------|-------------|-----|
| High bounce rate from paid traffic | Headline doesn't match the ad | Ensure exact message match between ad copy and landing page H1. |
| CTA below fold on mobile | Hero section too tall or CTA not prioritized | Test on 375px viewport. CTA must be visible without scrolling. |
| Good traffic but zero conversions | Conversion tracking broken | Verify pixel fires on thank-you page. Test with a real conversion. |
| Slow page load (>3s mobile) | Unoptimized images, heavy JS | Run `page_speed_estimator.py`. Convert images to WebP, defer non-critical JS. |
| Form submissions but no leads in CRM | Form-to-CRM integration broken | Test form submission end-to-end. Check webhook/API connection. |
| Multiple CTAs confusing visitors | Too many conversion paths | Single goal per landing page. All CTAs drive the same action. |
| Low conversion despite good copy | No social proof or risk reversal | Run `conversion_checklist.py`. Add testimonials and "no credit card" near CTAs. |

---

## Success Criteria

- Conversion rate above 6.6% (2025 median across industries) for primary CTA
- Page loads under 3 seconds on mobile (LCP under 2.5s, CLS under 0.1)
- CTA visible above fold on both desktop (1440px) and mobile (375px)
- Single conversion goal with no competing navigation or exit paths
- Message match: landing page headline mirrors the traffic source (ad, email, link)
- Social proof visible within first two scrolls
- A/B test running on headline or CTA at all times for high-traffic pages

---

## Scope & Limitations

**In Scope:** Landing page structure, section patterns, copy framework application, conversion optimization, CTA strategy, SEO meta tags, A/B testing framework, design style guidance.

**Out of Scope:** Page copy writing (use copywriting), paid ad campaigns driving traffic (use paid-ads), CMS/website builder administration, analytics platform setup.

**Limitations:** Conversion benchmarks vary significantly by industry, traffic source, and offer type. The 6.6% median is across all industries; SaaS trials may see 10-25% while e-commerce may see 2-3%.

---

## Python Automation Tools

### 1. Page Speed Estimator (`scripts/page_speed_estimator.py`)
Estimates Core Web Vitals from HTML source: LCP, CLS risk, script/image analysis, and conversion impact.

```bash
python scripts/page_speed_estimator.py page.html
python scripts/page_speed_estimator.py page.html --json
```

### 2. CTA Analyzer (`scripts/cta_analyzer.py`)
Analyzes CTA placement, copy strength, friction level, and consistency across the landing page.

```bash
python scripts/cta_analyzer.py page.html
python scripts/cta_analyzer.py page.html --json
```

### 3. Conversion Checklist (`scripts/conversion_checklist.py`)
Runs a comprehensive 20+ point conversion optimization audit against 2025-2026 best practices and benchmarks.

```bash
python scripts/conversion_checklist.py page.html
python scripts/conversion_checklist.py page.html --json
```

---

## What I Need You to Do

First, detect which platform I'm using (Claude.ai, ChatGPT, etc.) and follow the matching instructions below.

### If I'm on Claude.ai:

Walk me through these exact steps:

1. **Create the Project:** Tell me to go to **claude.ai > Projects > Create project** and name it **"Landing Page Generator"**

2. **Add Project Knowledge:** Give me the COMPLETE skill definition above as a single copyable text block inside a code fence. Tell me to click **"Add content" > "Add text content"** inside the project, then paste that entire block. Do NOT say "paste from above" -- give me the actual text to copy right there.

3. **Set Custom Instructions:** Tell me to open project settings and paste this exact instruction:
   "You are an expert Landing Page Generator in the Marketing domain. Use the project knowledge as your expertise. Follow the workflows, frameworks, and templates defined there. Always provide specific, actionable output."

4. **Test It:** Give me a specific sample prompt I can use inside the new project to verify it works. Pick a real task from the skill's workflows.

### If I'm on ChatGPT:

Walk me through these exact steps:

1. **Create a Custom GPT:** Tell me to go to **chatgpt.com > Explore GPTs > Create**
2. **Configure it:**
   - Name: **"Landing Page Generator"**
   - Description: "Generate high-converting landing pages with complete page structure, copy frameworks, conversion optimization, CTA strategy, and performance patterns. Covers hero sections, feature grids, pricing tabl..."
   - Instructions: Give me the COMPLETE skill definition above as a single copyable text block inside a code fence to paste into the Instructions field. Do NOT say "paste from above."
3. **Test It:** Give me a sample prompt to verify it works.

### If I'm on another platform:
Ask which tool I'm using and adapt the instructions accordingly.

## Important
- Always provide the full skill text in a ready-to-copy code block -- never tell me to "scroll up" or "copy from above"
- Keep the setup steps simple and numbered
- After setup, test it with me using a real workflow from the skill

Source: https://github.com/borghei/Claude-Skills/tree/main/marketing/landing-page-generator/SKILL.md