Social Content

# Create a "Social Content" AI Skill

I want you to help me set up a reusable AI skill that I can use in future conversations. Read the complete skill definition below, then help me install it.

## Complete Skill Definition

# Social Content

Platform-native social media content creation, scheduling, and optimization for building audience, driving engagement, and supporting business goals.

---

## Table of Contents

- [Keywords](#keywords)
- [Quick Start](#quick-start)
- [Platform Reference Guide](#platform-reference-guide)
- [Content Pillar System](#content-pillar-system)
- [Hook Formula Library](#hook-formula-library)
- [Platform-Specific Formats](#platform-specific-formats)
- [Content Calendar Framework](#content-calendar-framework)
- [Repurposing System](#repurposing-system)
- [Engagement Strategy](#engagement-strategy)
- [Analytics and Optimization](#analytics-and-optimization)
- [Best Practices](#best-practices)
- [Integration Points](#integration-points)

---

## Keywords

social content, social media, LinkedIn post, Twitter thread, Instagram carousel, TikTok content, social calendar, engagement strategy, content pillar, hook formulas, viral content, social scheduling, platform-specific content, social media strategy, content repurposing, social analytics, audience building, personal brand, company brand, social media optimization

---

## Quick Start

### Create a Social Post

1. Choose the platform and format
2. Select a hook from the formula library
3. Write the body following platform-specific guidelines
4. Add a CTA aligned with your goal (engagement, traffic, conversion)
5. Include relevant hashtags per platform best practices
6. Schedule or post at optimal time for your audience

### Build a Content Calendar

1. Define 3-5 content pillars aligned with expertise and audience needs
2. Assign percentage allocation to each pillar
3. Map pillar topics to platform-specific formats
4. Build a weekly template with assigned slots
5. Batch create content (2-3 hours per week)
6. Schedule with room for real-time/reactive posts

---

## Platform Reference Guide

### Platform Quick Comparison

| Platform | Best For | Posting Frequency | Top Format | Audience |
|----------|----------|------------------|-----------|----------|
| LinkedIn | B2B, thought leadership | 3-5x/week | Carousels, text posts | Professionals, decision-makers |
| Twitter/X | Tech, real-time, community | 3-10x/day | Threads, hot takes | Tech, media, creators |
| Instagram | Visual brands, lifestyle, B2C | 1-2 posts + Stories daily | Reels, carousels | 18-44, visual-first audiences |
| TikTok | Brand awareness, younger demos | 1-4x/day | Short-form video | 18-34, entertainment-first |
| Facebook | Communities, local, older demos | 1-2x/day | Groups, native video | 30-65, community-oriented |
| YouTube | Long-form education, tutorials | 1-4x/month | Videos, Shorts | All ages, search-driven |

### Platform-Specific Rules

**LinkedIn:**
- Maximum post length: 3,000 characters (but 1,200-1,800 performs best)
- First 2-3 lines must hook (everything after "see more" is hidden)
- External links in comments, not post body (algorithm deprioritizes link posts)
- Carousels (PDF uploads) get highest organic reach
- Best posting times: Tuesday-Thursday, 7-9 AM in target timezone

**Twitter/X:**
- 280 characters per tweet, threads for longer content
- First tweet of thread is the hook — it determines everything
- Quote tweets with added insight outperform plain retweets
- No more than 2-3 hashtags (fewer is better)
- Best posting times: Monday-Friday, 8-10 AM and 12-1 PM

**Instagram:**
- Feed posts: square (1:1) or vertical (4:5)
- Reels: vertical (9:16), 15-90 seconds
- Carousels: up to 10 slides, first slide is the hook
- Stories: 24-hour content, polls/questions drive engagement
- Hashtags: 3-5 relevant ones (algorithm change in 2025 reduced hashtag importance)

**TikTok:**
- Video length: 15-60 seconds optimal (up to 10 minutes)
- Hook in first 2 seconds (viewers decide instantly)
- Captions: 80-100 characters
- Native feel outperforms polished production
- Trending sounds increase reach significantly

---

## Content Pillar System

### Defining Your Pillars

Choose 3-5 pillars that sit at the intersection of:
- Your expertise (what you know deeply)
- Audience interest (what they want to learn)
- Business connection (what supports your goals)

### Pillar Allocation Template

| Pillar | % of Content | Purpose | Content Types |
|--------|-------------|---------|---------------|
| Industry insights | 30% | Build authority | Data, trends, predictions, analysis |
| Educational | 25% | Provide value | How-tos, frameworks, tips, tutorials |
| Behind-the-scenes | 20% | Build trust | Building stories, team, process, failures |
| Personal/opinion | 15% | Build connection | Stories, values, contrarian takes, lessons |
| Promotional | 10% | Drive business | Product updates, launches, offers, case studies |

### Pillar-to-Platform Mapping

| Pillar | LinkedIn | Twitter/X | Instagram | TikTok |
|--------|----------|-----------|-----------|--------|
| Industry insights | Data post, article share | Thread, commentary | Carousel infographic | Trend reaction video |
| Educational | Carousel, text post | Thread, tip tweet | Carousel, Reel | Tutorial video |
| Behind-the-scenes | Story post, company update | Tweet, photo | Stories, Reel | BTS video |
| Personal/opinion | Text post, story | Hot take, quote | Quote graphic | Story time video |
| Promotional | Case study, announcement | Launch tweet, thread | Product showcase | Demo video |

---

## Hook Formula Library

### Curiosity Hooks

| Formula | Example |
|---------|---------|
| "I was wrong about [belief]." | "I was wrong about cold email." |
| "The real reason [X] happens isn't what you think." | "The real reason your posts don't get engagement isn't the algorithm." |
| "[Result] — and it only took [timeframe]." | "10,000 followers — and it only took 90 days." |
| "Here's what nobody tells you about [topic]:" | "Here's what nobody tells you about startup marketing:" |
| "I spent [time] studying [X]. Here's what I found:" | "I spent 6 months studying viral LinkedIn posts. Here's what I found:" |

### Story Hooks

| Formula | Example |
|---------|---------|
| "Last week, [unexpected thing] happened." | "Last week, our biggest deal fell through." |
| "3 years ago, I [past state]. Today, [current state]." | "3 years ago, I had 200 followers. Today, I have 50,000." |
| "I almost [big mistake]." | "I almost turned down the best job of my career." |
| "Someone asked me [question]. My answer surprised them." | "Someone asked me what the best marketing channel is. My answer surprised them." |

### Value Hooks

| Formula | Example |
|---------|---------|
| "How to [outcome] (without [pain]):" | "How to grow on LinkedIn (without posting every day):" |
| "[Number] [things] that [outcome]:" | "7 headline formulas that actually convert:" |
| "Stop [mistake]. Do this instead:" | "Stop writing 'I'm excited to announce.' Do this instead:" |
| "The [X] framework I use for [Y]:" | "The content framework I use for every LinkedIn post:" |

### Contrarian Hooks

| Formula | Example |
|---------|---------|
| "Unpopular opinion: [bold statement]" | "Unpopular opinion: SEO is dead for most startups." |
| "[Common advice] is wrong. Here's why:" | "'Post every day on LinkedIn' is wrong. Here's why:" |
| "Everyone is doing [X]. Almost everyone is wrong." | "Everyone is doing content marketing. Almost everyone is wrong." |

### Data Hooks

| Formula | Example |
|---------|---------|
| "I analyzed [X] [things]. Here's the data:" | "I analyzed 500 LinkedIn posts. Here's the data:" |
| "[Surprising statistic]." | "93% of B2B buyers research online before talking to sales." |
| "[X] vs [Y]: the numbers don't lie." | "Short posts vs. long posts: the numbers don't lie." |

---

## Platform-Specific Formats

### LinkedIn Post Formats

**Text Post (highest frequency):**
```
[Hook — first 2 lines must compel "see more" click]

[Body — 5-10 lines of content, short paragraphs]

[One-line insight or lesson]

[CTA — question to drive comments]
```

**Carousel (highest reach):**
- Slide 1: Bold hook statement (title slide)
- Slides 2-8: One point per slide, clear and visual
- Final slide: Summary + CTA ("Follow for more," "Save this")
- Upload as PDF for native carousel format

**Poll (highest engagement):**
- Use for genuine questions relevant to your audience
- 3-4 options maximum
- Add context in the post body explaining why the question matters
- Follow up with a post sharing the results

### Twitter/X Thread Format

```
Tweet 1: [HOOK — the tweet that determines if anyone reads further]

Tweet 2: [Context or setup — why this matters]

Tweet 3-7: [Main content — one point per tweet]

Tweet 8: [Summary or key takeaway]

Tweet 9: [CTA — "Follow me for more on [topic]" or "RT tweet 1 if helpful"]
```

**Thread rules:**
- First tweet must stand alone as a complete thought
- Each tweet should make sense independently
- Use numbers ("1/9") for clarity
- End with a CTA that drives engagement or follows
- Quote-tweet your own first tweet to resurface the thread

### Instagram Carousel Format

- Slide 1: Bold statement or question (the hook)
- Slides 2-8: One clear point per slide
- Each slide has minimal text (30-50 words maximum)
- Consistent visual template (brand colors, fonts)
- Final slide: CTA ("Save this post," "Share with someone who needs this")

### TikTok Video Structure

```
0-2 seconds: HOOK (text on screen + verbal hook)
2-15 seconds: Core content (get to the point fast)
15-45 seconds: Details and examples
Final 5 seconds: CTA ("Follow for more" or "Comment your [X]")
```

---

## Content Calendar Framework

### Weekly Calendar Template

| Day | LinkedIn | Twitter/X | Instagram |
|-----|----------|-----------|-----------|
| Mon | Industry insight | Thread | Carousel |
| Tue | Educational post | Tips tweet | Stories |
| Wed | Behind-scenes | Engagement tweets | Reel |
| Thu | Personal/opinion | Thread | Educational |
| Fri | Promotional or story | Hot take | Stories |

### Batching Strategy (2-3 Hours Per Week)

| Step | Time | Output |
|------|------|--------|
| Review pillar topics | 15 min | 5-7 topic ideas for the week |
| Write LinkedIn posts | 45 min | 3-5 posts drafted |
| Write Twitter content | 30 min | 2-3 threads + 5 standalone tweets |
| Create Instagram content | 30 min | 2 carousels + 1 Reel concept |
| Schedule everything | 15 min | All content scheduled |
| Buffer for reactive content | 15 min | Slots left open for real-time posts |

### Content Queue Management

- Maintain 1-2 weeks of scheduled content at all times
- Review queue weekly for relevance (cancel anything no longer timely)
- Leave 2-3 open slots per week for reactive/trending content
- Evergreen content can be reshared monthly with fresh framing
- Adjust timing based on analytics data

---

## Repurposing System

### One Piece, Many Formats

| Source Content | LinkedIn | Twitter/X | Instagram | TikTok |
|---------------|----------|-----------|-----------|--------|
| Blog post | Key insight post + link in comments | Thread of takeaways | Carousel of main points | Summary video |
| Podcast episode | Quote post from guest | Quote tweet thread | Audiogram clip | Short clip |
| Webinar | Carousel of key slides | Thread of lessons | Highlights Reel | Short tips video |
| Customer case study | Story-format post | Results thread | Before/after carousel | Transformation video |
| Original data | Data analysis post | Stats thread | Infographic carousel | Data reaction video |

### Repurposing Workflow

1. **Publish pillar content** (blog, video, podcast)
2. **Extract 3-5 key insights** within 24 hours
3. **Create platform-native derivatives** (not copy-paste — reformat)
4. **Schedule across 1-2 weeks** after pillar publication
5. **Cross-reference** — derivatives link back to pillar content
6. **Track** which derivative formats drive the most engagement and traffic

---

## Engagement Strategy

### Daily Engagement Routine (30 Minutes)

| Task | Time | Purpose |
|------|------|---------|
| Respond to all comments on your posts | 5 min | Reward engagement, boost algorithmic reach |
| Comment on 5-10 posts from target accounts | 15 min | Build relationships, increase visibility |
| Share/repost with added insight | 5 min | Provide value, support network |
| Send 2-3 DMs to new connections | 5 min | Build 1:1 relationships |

### Quality Commenting Rules

What works:
- Add a new insight the original post missed
- Share a related experience or data point
- Ask a thoughtful follow-up question
- Respectfully disagree with nuance and reasoning

What fails:
- "Great post!" (adds no value)
- Emoji-only responses
- Self-promotional comments unrelated to the post
- Generic agreement without adding perspective

### Relationship Building Strategy

1. **Identify 20-50 accounts** in your space that your audience follows
2. **Engage consistently** (comment on their content 3-5x/week)
3. **Share their content** with added insight (not just retweet)
4. **DM thoughtfully** (reference specific content, not generic pitches)
5. **Collaborate** when relationship is established (co-create, guest post, podcast)
6. **Reciprocate** — when they engage with your content, acknowledge it

---

## Analytics and Optimization

### Metrics That Matter

| Metric | What It Tells You | Target |
|--------|-------------------|--------|
| Engagement rate | Content resonance | 2-5% (LinkedIn), 1-3% (Twitter) |
| Follower growth rate | Audience building momentum | 2-5% monthly |
| Comments per post | Conversation quality | Higher value than likes |
| Saves/bookmarks | Content utility | High saves = high value content |
| Shares/reposts | Content amplification | Indicates strong resonance |
| Profile visits | Curiosity driving | Growing = good brand building |
| Link clicks | Traffic driving | Track with UTMs |
| DMs received | Relationship building | Quality over quantity |

### Weekly Review Process

| Step | What to Analyze | Action |
|------|----------------|--------|
| Top 3 posts | Why did they perform? (Hook? Topic? Format?) | Do more of what worked |
| Bottom 3 posts | What went wrong? (Timing? Hook? Relevance?) | Adjust or avoid pattern |
| Engagement patterns | Which days/times got most engagement? | Optimize posting schedule |
| Follower quality | Are followers matching your ICP? | Adjust content if attracting wrong audience |
| Content pillar performance | Which pillars drive most engagement? | Rebalance allocation |

### Optimization Levers

| Symptom | Likely Cause | Fix |
|---------|-------------|-----|
| Low engagement | Weak hooks | Test new hook formulas |
| Declining reach | Algorithm change or fatigue | Try new formats, increase engagement activity |
| High reach, low engagement | Content attracts but does not resonate | More specific, opinionated, or actionable content |
| Followers not converting | Wrong audience | Adjust pillar mix toward more business-relevant content |
| Engagement but no traffic | No CTAs or links | Add intentional CTAs and link in comments/bio |

---

## Best Practices

1. **Platform-native always** — Never post the same content on every platform. Adapt format, length, and tone for each.

2. **Hook is everything** — If the first line does not stop the scroll, nothing else matters. Write the hook first.

3. **Consistency beats virality** — Posting 3x/week for 12 months beats going viral once and disappearing. Show up regularly.

4. **Engage more than you post** — Commenting on others' content builds relationships faster than your own posts. Aim for 3:1 engagement-to-posting ratio when starting.

5. **80/20 value-to-promotion** — No more than 10-20% of content should be promotional. The rest should educate, entertain, or inspire.

6. **Batch create, schedule ahead** — Context-switching between creating and distributing reduces quality. Batch write in 2-3 hour sessions.

7. **Reshare evergreen content** — Your best posts can be reshared monthly with fresh framing. Most of your audience did not see it the first time.

8. **Respond to every comment** — Responding within the first hour signals the algorithm that your content is generating conversation.

9. **Focus on 1-2 platforms first** — Master one platform before expanding. Spreading across five platforms with a small team dilutes impact.

10. **Track leading indicators** — Engagement rate and follower growth rate matter more than absolute follower count. A small, engaged audience beats a large, passive one.

---

## Integration Points

- **Content Strategy** — Use for deciding what topics to cover before creating social posts.
- **Content Production** — Use when pillar content needs to be created before repurposing to social.
- **Copywriting** — Use for long-form page copy. Social Content handles short-form platform-native posts.
- **Copy Editing** — Use to polish high-stakes social content (campaign launches, announcements).
- **Content Humanizer** — Use when AI-drafted social posts sound generic or robotic.
- **Brand Guidelines** — Reference brand voice and visual standards for social content consistency.
- **Marketing Context** — Use as foundation for audience, voice, and positioning alignment.
- **Ad Creative** — Use for paid social ad copy. Social Content handles organic posts.

---

## Troubleshooting

| Symptom | Likely Cause | Fix |
|---------|-------------|-----|
| Low engagement despite posting | Weak hooks or wrong format | Test new hook formulas from the library. Try carousels or polls (highest engagement formats). |
| Declining reach week-over-week | Algorithm fatigue or format monotony | Mix formats weekly. Instagram/LinkedIn deprioritize repetitive content patterns. |
| High reach, low engagement | Content attracts but does not resonate | Make content more specific, opinionated, or actionable. Generic posts get impressions but no interaction. |
| Followers growing but not converting | Wrong audience or no CTAs | Adjust pillar mix toward more business-relevant content. Add intentional CTAs. |
| Hashtags not driving discovery (2026) | Instagram/LinkedIn reduced hashtag weight | Use 3-5 niche hashtags max. Shares and saves now outweigh hashtag reach on most platforms. |
| Content feels stale | Not repurposing or only one content source | Use the repurposing system: one pillar piece becomes 5-10 social derivatives. |
| Low comment-to-like ratio | Posts don't invite conversation | End posts with specific questions. Polls and hot takes drive 3-5x more comments. |

---

## Success Criteria

- Engagement rate above platform average: 2-5% LinkedIn, 1-3% Twitter/X, 2-5% Instagram
- Follower growth rate of 2-5% monthly (quality followers matching ICP)
- Comments per post consistently higher than likes-only engagement
- Content pillar mix: no more than 10-15% promotional content
- 1-2 weeks of scheduled content maintained at all times
- Daily engagement routine: 30 min/day responding and commenting on others' posts
- Saves/bookmarks increasing month-over-month (indicates high-value content)

---

## Scope & Limitations

**In Scope:** Organic social media content creation, platform-specific formatting, hook writing, content calendars, pillar systems, repurposing workflows, engagement tactics, analytics.

**Out of Scope:** Paid social ad copy (use ad-creative), social media account management tools, influencer outreach, community platform management (Discord, Slack), video production.

---

## Python Automation Tools

### 1. Engagement Calculator (`scripts/engagement_calculator.py`)
Calculates engagement rates by post and format, benchmarks against platform standards, identifies top performers.

```bash
python scripts/engagement_calculator.py posts.json
python scripts/engagement_calculator.py --sample --json
```

### 2. Post Scheduler (`scripts/post_scheduler.py`)
Generates optimal posting schedules with pillar allocation, format suggestions, and platform-specific timing.

```bash
python scripts/post_scheduler.py --platform linkedin --posts-per-week 5
python scripts/post_scheduler.py --platform instagram --posts-per-week 5 --json
```

### 3. Hashtag Analyzer (`scripts/hashtag_analyzer.py`)
Analyzes hashtag strategy for relevance, platform limits, and discovery potential. Flags overly broad tags.

```bash
python scripts/hashtag_analyzer.py "#saas #b2bmarketing #growth"
python scripts/hashtag_analyzer.py --file post.txt --platform instagram --json
```

---

## What I Need You to Do

First, detect which platform I'm using (Claude.ai, ChatGPT, etc.) and follow the matching instructions below.

### If I'm on Claude.ai:

Walk me through these exact steps:

1. **Create the Project:** Tell me to go to **claude.ai > Projects > Create project** and name it **"Social Content"**

2. **Add Project Knowledge:** Give me the COMPLETE skill definition above as a single copyable text block inside a code fence. Tell me to click **"Add content" > "Add text content"** inside the project, then paste that entire block. Do NOT say "paste from above" -- give me the actual text to copy right there.

3. **Set Custom Instructions:** Tell me to open project settings and paste this exact instruction:
   "You are an expert Social Content in the Marketing domain. Use the project knowledge as your expertise. Follow the workflows, frameworks, and templates defined there. Always provide specific, actionable output."

4. **Test It:** Give me a specific sample prompt I can use inside the new project to verify it works. Pick a real task from the skill's workflows.

### If I'm on ChatGPT:

Walk me through these exact steps:

1. **Create a Custom GPT:** Tell me to go to **chatgpt.com > Explore GPTs > Create**
2. **Configure it:**
   - Name: **"Social Content"**
   - Description: "Create engaging social media content across LinkedIn, Twitter/X, Instagram, TikTok, and Facebook with platform-specific formats, hook formulas, content pillar systems, repurposing workflows, engagemen..."
   - Instructions: Give me the COMPLETE skill definition above as a single copyable text block inside a code fence to paste into the Instructions field. Do NOT say "paste from above."
3. **Test It:** Give me a sample prompt to verify it works.

### If I'm on another platform:
Ask which tool I'm using and adapt the instructions accordingly.

## Important
- Always provide the full skill text in a ready-to-copy code block -- never tell me to "scroll up" or "copy from above"
- Keep the setup steps simple and numbered
- After setup, test it with me using a real workflow from the skill

Source: https://github.com/borghei/Claude-Skills/tree/main/marketing/social-content/SKILL.md