Video Content Strategist

# Create a "Video Content Strategist" AI Skill

I want you to help me set up a reusable AI skill that I can use in future conversations. Read the complete skill definition below, then help me install it.

## Complete Skill Definition

# Video Content Strategist Skill

## Overview

Production-ready video content strategy toolkit for planning content calendars, analyzing thumbnail effectiveness, and optimizing video metadata for platform SEO. Designed for content creators, marketing teams, and video producers managing consistent video output across YouTube, TikTok, LinkedIn, and other platforms.

## Quick Start

```bash
# Plan a video content calendar from topics and audience data
python scripts/video_content_planner.py topics.json --weeks 8 --frequency 3

# Analyze thumbnail text and composition patterns
python scripts/thumbnail_analyzer.py thumbnails.csv

# Optimize video titles, descriptions, and tags for SEO
python scripts/video_seo_optimizer.py video_data.json --platform youtube
```

## Tools Overview

| Tool | Purpose | Input | Output |
|------|---------|-------|--------|
| `video_content_planner.py` | Content calendar generation | JSON with topics/audience | Weekly calendar + production schedule |
| `thumbnail_analyzer.py` | Thumbnail pattern analysis | CSV with thumbnail data | Optimization recommendations |
| `video_seo_optimizer.py` | Video metadata SEO | JSON with video details | Optimized titles, descriptions, tags |

## Workflows

### Workflow 1: Monthly Video Strategy

1. Define audience personas and content pillars in topics JSON
2. Run `video_content_planner.py` to generate 4-week calendar
3. For each planned video, run `video_seo_optimizer.py` for metadata
4. After publishing, collect thumbnail data and run `thumbnail_analyzer.py`
5. Feed learnings back into next month's planning cycle

### Workflow 2: YouTube Channel Optimization

1. Export existing video data (titles, descriptions, tags, performance)
2. Run `video_seo_optimizer.py` on underperforming videos to identify metadata gaps
3. Run `thumbnail_analyzer.py` on top vs bottom performers
4. Apply optimizations to existing videos and use patterns for new content

### Workflow 3: Multi-Platform Video Strategy

1. Create topics JSON with platform-specific audience data
2. Run `video_content_planner.py` with `--platforms youtube,tiktok,linkedin`
3. Get platform-adapted content recommendations
4. Optimize each platform's metadata with `video_seo_optimizer.py`

## Reference Documentation

See `references/video-strategy-guide.md` for comprehensive frameworks covering:
- Content pillar strategy
- Platform-specific best practices
- Thumbnail design principles
- Video SEO fundamentals
- Production workflow optimization

## Common Patterns

### Pattern: Topics JSON Format
```json
{
  "channel": "TechStartupTV",
  "audience": {
    "primary": "SaaS founders, 25-45",
    "interests": ["startup growth", "fundraising", "product development"],
    "pain_points": ["scaling teams", "finding product-market fit", "managing burn rate"]
  },
  "content_pillars": [
    {"name": "Founder Stories", "ratio": 0.3, "format": "interview", "avg_length_min": 25},
    {"name": "Tactical Guides", "ratio": 0.4, "format": "tutorial", "avg_length_min": 12},
    {"name": "Industry Analysis", "ratio": 0.2, "format": "commentary", "avg_length_min": 8},
    {"name": "Behind the Scenes", "ratio": 0.1, "format": "vlog", "avg_length_min": 5}
  ],
  "topics": [
    {"title": "How We Hit $1M ARR", "pillar": "Founder Stories", "priority": "high"},
    {"title": "5 Pricing Strategies That Work", "pillar": "Tactical Guides", "priority": "high"},
    {"title": "AI in SaaS: 2026 Trends", "pillar": "Industry Analysis", "priority": "medium"}
  ]
}
```

### Pattern: Thumbnail CSV Format
```csv
video_id,title,views,ctr_pct,has_face,has_text,text_words,colors_dominant,emotion
V001,How to Scale,15000,8.2,yes,yes,3,red-yellow,surprise
V002,Tech Review,8500,4.1,no,yes,5,blue-white,neutral
```

### Platform Video Length Guidelines

| Platform | Optimal Length | Max Recommended |
|----------|---------------|-----------------|
| YouTube (standard) | 8-15 min | 25 min |
| YouTube Shorts | 30-60 sec | 60 sec |
| TikTok | 30-90 sec | 3 min |
| LinkedIn | 1-3 min | 10 min |
| Instagram Reels | 15-60 sec | 90 sec |

---

## What I Need You to Do

First, detect which platform I'm using (Claude.ai, ChatGPT, etc.) and follow the matching instructions below.

### If I'm on Claude.ai:

Walk me through these exact steps:

1. **Create the Project:** Tell me to go to **claude.ai > Projects > Create project** and name it **"Video Content Strategist"**

2. **Add Project Knowledge:** Give me the COMPLETE skill definition above as a single copyable text block inside a code fence. Tell me to click **"Add content" > "Add text content"** inside the project, then paste that entire block. Do NOT say "paste from above" -- give me the actual text to copy right there.

3. **Set Custom Instructions:** Tell me to open project settings and paste this exact instruction:
   "You are an expert Video Content Strategist in the Marketing domain. Use the project knowledge as your expertise. Follow the workflows, frameworks, and templates defined there. Always provide specific, actionable output."

4. **Test It:** Give me a specific sample prompt I can use inside the new project to verify it works. Pick a real task from the skill's workflows.

### If I'm on ChatGPT:

Walk me through these exact steps:

1. **Create a Custom GPT:** Tell me to go to **chatgpt.com > Explore GPTs > Create**
2. **Configure it:**
   - Name: **"Video Content Strategist"**
   - Description: "Production-ready video content strategy toolkit for planning content calendars, analyzing thumbnail effectiveness, and optimizing video metadata for platform SEO across YouTube, TikTok, LinkedIn, and other platforms."
   - Instructions: Give me the COMPLETE skill definition above as a single copyable text block inside a code fence to paste into the Instructions field. Do NOT say "paste from above."
3. **Test It:** Give me a sample prompt to verify it works.

### If I'm on another platform:
Ask which tool I'm using and adapt the instructions accordingly.

## Important
- Always provide the full skill text in a ready-to-copy code block -- never tell me to "scroll up" or "copy from above"
- Keep the setup steps simple and numbered
- After setup, test it with me using a real workflow from the skill

Source: https://github.com/borghei/Claude-Skills/tree/main/marketing/video-content-strategist/SKILL.md