Prfaq

# Create a "Prfaq" AI Skill

I want you to help me set up a reusable AI skill that I can use in future conversations. Read the complete skill definition below, then help me install it.

## Complete Skill Definition

# PR/FAQ (Working Backwards) Expert

## Overview

The PR/FAQ is Amazon's "working backwards" artifact: before any team is funded to build a product, the PM writes a future-dated press release and an FAQ that anticipates every hard question. The discipline forces clarity on customer, problem, and outcome before a single design decision is made. If the team cannot write a compelling, credible PR/FAQ, the idea is not ready.

Use this skill when you need a high-fidelity narrative artifact for funding review, executive sponsorship, or a "should we even do this?" decision. The output is a single Markdown document with three sections: the press release, an internal FAQ (the questions your CFO, lawyer, and head of engineering will ask), and an external FAQ (the questions customers and press will ask). The PR/FAQ is not a PRD substitute -- it precedes the PRD -- and is not a marketing draft. The "Press Release Test" is the bar: if the press release would not strike a customer as genuinely newsworthy, the idea needs more work.

## Core Capabilities

- **Press release** -- the 9-part future-dated release in plain customer language, with the Press Release Test and headline/quote failure modes
- **Internal FAQ** -- 10-20 honest Q&A pairs across 9 required categories (demand, business model, strategic fit, competition, feasibility, ops, legal, risk, scope/alternatives)
- **External FAQ** -- buyer- and customer-facing questions that double as the first draft of help-center and sales-enablement content
- **Review choreography** -- the "5 readers" rule, versioning, and handoff to the PRD

## When to Use

- **Funding gate** -- A new initiative needs executive approval before spend.
- **Concept stress-test** -- An idea is exciting internally but you suspect the customer narrative is weak.
- **Cross-team alignment** -- Eng, design, marketing, and exec sponsors need one document they all agree on before kickoff.
- **Portfolio bake-off** -- Two or three competing ideas need apples-to-apples comparison; PR/FAQs reveal the strongest customer story.
- **Reframe a stalled project** -- A product in flight has lost the customer plot; rewriting the PR/FAQ surfaces what was lost.

**When NOT to use:** incremental features on an existing product (use `wwas/` or `job-stories/`); a signed-off PRD mid-build; pure technical infrastructure with no end-customer narrative.

## Clarify First

Before generating the PR/FAQ, confirm these inputs. If any is unknown or vague, ASK — do not assume:

- [ ] **Customer + problem** — the "for [customer]" and the pain they feel today (drives the one-liner and press-release lead)
- [ ] **What makes it newsworthy** — the genuinely-new outcome (drives the headline and the Press Release Test pass/fail)
- [ ] **Hardest internal objection** — the CFO/eng/legal question you most fear (sets which of the 9 internal-FAQ categories to load)
- [ ] **Decision being made** — funding gate vs concept stress-test vs reframe (sets the bar and the primary reader)

Stop rule: ask only the 2-3 that most change the output. If the user says "just draft it," proceed and list your assumptions at the top of the artifact.

## Quick Start

1. Complete the one-liner: "We are announcing \[product\] for \[customer\] that does \[outcome\]."
2. Draft the press release first; do not write any FAQ until it passes the Press Release Test with one outside reader.
3. Write the internal FAQ in question/answer pairs (PM asks, sponsor/finance/eng answers), then the external FAQ last.
4. Run the "5 readers" rule, date and save the artifact, then hand off to `create-prd/`.

Use `assets/prfaq_template.md` as the fill-in scaffold. See `references/prfaq-playbook.md` for the full structure, FAQ categories, sample questions, workflow, and troubleshooting.

## References

- **[references/prfaq-playbook.md](references/prfaq-playbook.md)** — the Working Backwards method, the 9-part press-release structure and test, internal/external FAQ category requirements and sample questions, the authoring workflow, troubleshooting, and success criteria. Read when drafting or reviewing a PR/FAQ.
- **[references/working-backwards-guide.md](references/working-backwards-guide.md)** — deep dive on the Amazon method, its origin/intent, and the review choreography that makes it effective. Read for context on why the discipline works.
- **[references/red-flags.md](references/red-flags.md)** — common ways a PR/FAQ goes wrong, with concrete fixes. Read before circulating a draft for review.
- `assets/prfaq_template.md` — complete fill-in PR/FAQ template (PR + internal FAQ + external FAQ).

## Scope & Limitations

**In scope:** press-release drafting in the Working Backwards format; internal FAQ across the 9 categories; external buyer/customer FAQ; the Press Release Test protocol; handoff to PRD (`create-prd/`) and roadmap (`outcome-roadmap/`).

**Out of scope:** marketing/ad copy or external launch press (handoff to marketing); detailed PRD authoring (`create-prd/`); OKR definition (`brainstorm-okrs/`); backlog drafting (`wwas/`, `job-stories/`); pricing strategy or financial modeling (`finance/`).

**Caveats:** The PR/FAQ is an internal alignment artifact, not for external publication. The format works best in cultures that tolerate written narrative memos; slide-deck cultures may need to adopt it gradually. A weak PR/FAQ is a feature, not a bug — it surfaces a weak idea; fix the idea, do not inflate the language.

## Integration Points

| Integration | Direction | Description |
|-------------|-----------|-------------|
| `discovery/brainstorm-ideas/` | Receives from | Top-ranked opportunity solutions become PR/FAQ candidates |
| `discovery/identify-assumptions/` | Receives from | Assumptions populate internal FAQ "what we do not know yet" answers |
| `discovery/pre-mortem/` | Receives from | Tiger risks populate internal FAQ "failure modes" answers |
| `execution/create-prd/` | Feeds into | Approved PR/FAQ becomes the prologue and scope anchor for the PRD |
| `execution/brainstorm-okrs/` | Feeds into | Press release outcomes become OKR candidates |
| `execution/outcome-roadmap/` | Feeds into | PR/FAQ launch date and v1 scope inform roadmap horizon placement |
| `execution/roadmap-communication/` | Feeds into | PR/FAQ summary becomes the executive-variant roadmap narrative |
| `marketing/` (skills domain) | Hands off to | After launch approval, marketing teams adapt the PR into actual launch press materials |

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## What I Need You to Do

First, detect which platform I'm using (Claude.ai, ChatGPT, etc.) and follow the matching instructions below.

### If I'm on Claude.ai:

Walk me through these exact steps:

1. **Create the Project:** Tell me to go to **claude.ai > Projects > Create project** and name it **"Prfaq"**

2. **Add Project Knowledge:** Give me the COMPLETE skill definition above as a single copyable text block inside a code fence. Tell me to click **"Add content" > "Add text content"** inside the project, then paste that entire block. Do NOT say "paste from above" -- give me the actual text to copy right there.

3. **Set Custom Instructions:** Tell me to open project settings and paste this exact instruction:
   "You are an expert Prfaq in the Project Management domain. Use the project knowledge as your expertise. Follow the workflows, frameworks, and templates defined there. Always provide specific, actionable output."

4. **Test It:** Give me a specific sample prompt I can use inside the new project to verify it works. Pick a real task from the skill's workflows.

### If I'm on ChatGPT:

Walk me through these exact steps:

1. **Create a Custom GPT:** Tell me to go to **chatgpt.com > Explore GPTs > Create**
2. **Configure it:**
   - Name: **"Prfaq"**
   - Description: "Amazon Working Backwards PR/FAQ generator that forces customer-outcome thinking before any code is written. Produces a press release, an internal FAQ, and an external FAQ as a single decision artifact."
   - Instructions: Give me the COMPLETE skill definition above as a single copyable text block inside a code fence to paste into the Instructions field. Do NOT say "paste from above."
3. **Test It:** Give me a sample prompt to verify it works.

### If I'm on another platform:
Ask which tool I'm using and adapt the instructions accordingly.

## Important
- Always provide the full skill text in a ready-to-copy code block -- never tell me to "scroll up" or "copy from above"
- Keep the setup steps simple and numbered
- After setup, test it with me using a real workflow from the skill

Source: https://github.com/borghei/Claude-Skills/tree/main/project-management/execution/prfaq/SKILL.md