Swot Analysis

# Create a "Swot Analysis" AI Skill

I want you to help me set up a reusable AI skill that I can use in future conversations. Read the complete skill definition below, then help me install it.

## Complete Skill Definition

# SWOT Analysis

A grounded SWOT answers one strategic question with evidence, then turns the four lists into a few prioritised TOWS moves. The four quadrants are familiar; the value is in the discipline: scope, evidence per item, honest weaknesses, sized opportunities, scored threats and actions.

**Done looks like:** a one-sentence scope; 3-6 items per quadrant, each with its evidence; opportunities with a trigger, window and size; threats with likelihood, severity and mitigation; 2-3 high-priority TOWS actions; `swot_scorer.py` exits 0 and its warnings have been read and either fixed or answered.

## When to Use

- Annual strategic planning input, or a pre-board or pre-fundraise review
- A new market entry, pivot, competitive response or org restructure
- Auditing an existing SWOT that produced no decisions

Use `porters-five-forces` for industry structure, `ansoff-matrix` for growth options, and `business-model-canvas` / `lean-canvas` for the business model itself.

## Clarify First

Before building the SWOT, settle the inputs below. When one is missing or vague and would change the result, ask about it; when it wouldn't, use a sensible default and say which one you used.

- **Explicit scope/subject:** e.g. "entering market X" or "our position vs Competitor X" (a SWOT for "the company" produces four lists pointing in four directions).
- **Evidence per item:** the data, quote or benchmark behind each entry (strengths must be facts, not aspirations).
- **Reference frame:** who you compare against (strengths and threats are relative).
- **TOWS wanted:** whether to cross-cut into SO/ST/WO/WT moves (it turns the SWOT into options).

Ask about the two or three inputs that matter most for this request, not the whole list. If the user wants a result straight away, produce it and state your assumptions at the top.

## Quick Start

```bash
# Sound SWOT: no findings, exit 0
python3 project-management/strategy-frameworks/swot-analysis/scripts/swot_scorer.py \
  --input project-management/strategy-frameworks/swot-analysis/assets/sample_swot.json --format markdown
```

```bash
# Generic, one-sided SWOT: exit 1 (no weaknesses) plus generic-term and missing-evidence warnings
python3 project-management/strategy-frameworks/swot-analysis/scripts/swot_scorer.py \
  --input project-management/strategy-frameworks/swot-analysis/assets/sample_swot_flawed.json --format markdown
```

```bash
# Input schema and flags
python3 project-management/strategy-frameworks/swot-analysis/scripts/swot_scorer.py --help
```

## Tools Overview

`swot_scorer.py` is the quality gate for this skill. **What the scorer checks:** scope present and specific; an empty quadrant (fail); generic phrases ("great team", "AI", "growing market"); items without evidence; strengths-to-weaknesses asymmetry; opportunities without trigger, window or size; threats without likelihood, severity or mitigation; TOWS present, cells covered and 1-5 high-priority actions. It cannot tell whether an item is internal or external, or whether the evidence is true; you check those.

**Exit codes:** `0` no fail findings (warnings may remain) · `1` at least one fail (an empty quadrant or no scope) · `2` unreadable file, invalid JSON or a top level that is not an object. Output is JSON by default, `--format markdown` for a table, `--output FILE` to write a file.

## Workflow

1. **Scope.** One sentence naming the decision, for example "Acme entering the German mid-market in 2027".
2. **Strengths and weaknesses (internal).** Only what we control. Each needs evidence and a comparison to the alternative the buyer has; a strength no customer cares about is not one. Expect at least three real weaknesses; fewer usually means low candour.
3. **Opportunities and threats (external).** Only what we do not control. Opportunities name the trigger that created them, the window and the size; threats get likelihood and severity (1-5) and a mitigation. Use the internal/external test in `references/swot-framework.md` when an item could sit either side.
4. **TOWS.** Cross the quadrants into SO, ST, WO and WT actions and mark 2-3 as high priority.
5. **Audit.** Write the SWOT as JSON (schema in `--help`; `assets/sample_swot.json` is a complete example) and run the scorer. Fix fails, then read every warning.
6. **Hand off.** The SWOT is input: the high-priority TOWS actions go to prioritisation, resourcing and KPIs.

## Anti-Patterns

### A SWOT for the whole company
**Mistake:** The SWOT has no scope, so each list points somewhere different and nothing follows from it.
**Why it happens:** "Do a SWOT" arrives without a decision attached.
**Instead:** Name the decision first. If nobody can, the SWOT is premature.

### Topics instead of opportunities
**Mistake:** Opportunities read "AI", "globalisation", "market growing".
**Why it happens:** Trends are easy to list and hard to argue with.
**Instead:** Each opportunity names what shifted, the window, the size and why we can win it. If you cannot fill those, it is a trend, not an opportunity.

### A SWOT with no TOWS
**Mistake:** Four tidy lists, no actions; the planning meeting ends where it started.
**Why it happens:** The SWOT is treated as the deliverable.
**Instead:** Cross-cut into TOWS and leave the session with 2-3 high-priority moves and owners.

More failure modes with worked fixes: `references/swot-anti-patterns.md`.

## Files

| File | Purpose |
|------|---------|
| `scripts/swot_scorer.py` | SWOT audit (completeness, evidence, TOWS) |
| `assets/sample_swot.json` | Complete market-entry SWOT; exits 0 |
| `assets/sample_swot_flawed.json` | Generic, one-sided SWOT; exits 1 |
| `assets/swot_template.md` | Fill-in template |

## Reference Documentation

- [references/swot-framework.md](references/swot-framework.md): Categorisation, evidence standards, TOWS, internal/external test, SWOT to strategy
- [references/swot-anti-patterns.md](references/swot-anti-patterns.md): Ten common failures with fixes

## Related skills

- `project-management/strategy-frameworks/porters-five-forces`: competitive dynamics
- `project-management/strategy-frameworks/ansoff-matrix`: growth options
- `project-management/strategy-frameworks/business-model-canvas`: operating model
- `project-management/strategy-frameworks/lean-canvas`: startup view
- `c-level-advisor/ceo-advisor`: strategic context

---

## What I Need You to Do

First, detect which platform I'm using (Claude.ai, ChatGPT, etc.) and follow the matching instructions below.

### If I'm on Claude.ai:

Walk me through these exact steps:

1. **Create the Project:** Tell me to go to **claude.ai > Projects > Create project** and name it **"Swot Analysis"**

2. **Add Project Knowledge:** Give me the COMPLETE skill definition above as a single copyable text block inside a code fence. Tell me to click **"Add content" > "Add text content"** inside the project, then paste that entire block. Do NOT say "paste from above" -- give me the actual text to copy right there.

3. **Set Custom Instructions:** Tell me to open project settings and paste this exact instruction:
   "You are an expert Swot Analysis in the Project Management domain. Use the project knowledge as your expertise. Follow the workflows, frameworks, and templates defined there. Always provide specific, actionable output."

4. **Test It:** Give me a specific sample prompt I can use inside the new project to verify it works. Pick a real task from the skill's workflows.

### If I'm on ChatGPT:

Walk me through these exact steps:

1. **Create a Custom GPT:** Tell me to go to **chatgpt.com > Explore GPTs > Create**
2. **Configure it:**
   - Name: **"Swot Analysis"**
   - Description: "Builds and audits an evidence-backed SWOT with TOWS actions for one explicit strategic question. Use when assessing a market entry, pivot, competitive response or restructure, or as input to annual planning."
   - Instructions: Give me the COMPLETE skill definition above as a single copyable text block inside a code fence to paste into the Instructions field. Do NOT say "paste from above."
3. **Test It:** Give me a sample prompt to verify it works.

### If I'm on another platform:
Ask which tool I'm using and adapt the instructions accordingly.

## Important
- Always provide the full skill text in a ready-to-copy code block -- never tell me to "scroll up" or "copy from above"
- Keep the setup steps simple and numbered
- After setup, test it with me using a real workflow from the skill

Source: https://github.com/borghei/Claude-Skills/tree/main/project-management/strategy-frameworks/swot-analysis/SKILL.md